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Volume 53

March 2020

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  1. Editorial Board

    Article 102040
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  2. The relevance of interaction choice: Customer preferences and willingness to pay

    Article 101953
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  3. Canal boat tourism: Application of complexity theory

    Article 101954
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  4. Per piece or per kilogram? Default-unit effects in retailing

    Article 101956
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  5. An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China

    Article 101959
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  6. A supply chain coordination mechanism with suppliers’ effort performance level and fairness concern

    Article 101950
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  7. If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items

    Article 101958
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  8. How consumer ethnocentrism modulates neural processing of domestic and foreign products: A neuroimaging study

    Article 101961
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  9. Tourism value VS barriers to booking trips online

    Article 101957
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  10. The role payment depreciation in short temporal separations: Should online retailer make customers wait?

    Article 101965
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  11. Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention

    Article 101966
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  12. Beauty in the eyes of its beholders: Effects of design novelty on consumer preference

    Article 101969
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  13. Why do online grocery shoppers switch? An empirical investigation of drivers of switching in online grocery

    Article 101962
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  14. Sustainable growth for the self-employed in the retail industry based on customer equity, customer satisfaction, and loyalty

    Article 101963
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  15. The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency

    Article 101964
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  16. Demystifying the impact of self-indulgence and self-control on customer-employee rapport and customer happiness

    Article 101967
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  17. A comparison of brand loyalty between on the go and take-home consumption purchases

    Article 101968
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  18. The distinct effects of gratitude and pride on donation choice and amount

    Article 101972
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  19. Viability of Amazon’s driven innovations targeting shoppers’ impulsiveness

    Article 101973
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  20. A train of thought in product experientiality: Working memory, distraction, and inconsistencies in cue order effects

    Article 101971
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  21. The fallacy of the heavy buyer: Exploring purchasing frequencies of fresh fruit and vegetable categories

    Article 101976
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  22. The role of ethical problems related to a brand in the purchasing decision process: An analysis of the moderating effect of complexity of purchase and mediation of perceived social risk

    Article 101970
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  23. Between a rock and a hard place: Seizing the opportunity of demanding customers by means of frontline service behaviors

    Article 101978
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  24. Anger punishes, compassion forgives: How discrete emotions mitigate double standards in consumer ethical judgment

    Article 101979
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  25. Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement: Does relationship duration matter?

    Article 101980
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  26. Dine-in or take-out: Modeling millennials’ cooking motivation and choice

    Article 101981
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  27. Retail in my pocket– replicating and extending the construct of service quality into the mobile commerce context

    Article 101983
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  28. Small shop survival – The financial response to a global financial crisis

    Article 101984
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  29. Understanding consumers’ paths to webrooming: A complexity approach

    Article 101991
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  30. Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective

    Article 101986
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  31. Organic consumerism: A comparison between India and the USA

    Article 101988
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  32. Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type

    Article 101982
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  33. Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country

    Article 101999
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  34. Negative and positive customer shopping experience in an online context

    Article 101985
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  35. Price recall: Brand and store type differences

    Article 101990
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  36. Employee encouragement of self-disclosure in the service encounter and its impact on customer satisfaction

    Article 102001
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  37. Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures

    Article 102003
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  38. Minding the competition: The drivers for multichannel service quality in fashion retailing

    Article 101974
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  39. The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention

    Article 101975
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  40. Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing

    Article 101987
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  41. A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments

    Article 102009
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  42. Editorial introduction: Advances in theory and practice of digital marketing

    Article 101909
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  43. Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM

    Article 101782
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  44. Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

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  45. A typology of viral ad sharers using sentiment analysis

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  46. Personalized digital marketing recommender engine

    Article 101799
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  47. Perceived helpfulness of eWOM: Emotions, fairness and rationality

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  48. New perspectives on gray sheep behavior in E-commerce recommendations

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  49. The interaction between reputation and information search: Evidence of information avoidance and confirmation bias

    Article 101787
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  50. Up the ante: Electronic word of mouth and its effects on firm reputation and performance

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  51. Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions

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  52. The effect of characteristics of source credibility on consumer behaviour: A meta-analysis

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  53. Social media marketing: Who is watching the watchers?

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  54. Exploring flow in the mobile interface context

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  55. User engagement for mobile payment service providers – introducing the social media engagement model

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ISSN: 0969-6989